Design Team is a Textile design company focusing on the creation of contemporary textiles and products inspired by Africa. We embrace the fact that we are part of the African continent and do not limit ourselves to the cultures and elements of Southern Africa. We recognise the uniqueness and global relevance and new found appreciation of Africa as a creative force with great wealth of cultural and craft tradition.
Each of our designs tell a story and has been created through a process of research and inspiration, working together in ranges and colour palettes that are on trend but authentic.

We have a contemporary style with Scandinavian design principles of simplicity and clean but eye-catching design. Our iconic and easily recognisable designs are the focus of our ranges rather than unnecessary additions of trim and complicated product structures. Our designs speak for themselves.

Design Team is an ACCESSIBLE Designer brand – we are not pretentious, glamorous, over-the-top or ego driven. Our designs are not “ethnic” but rather draws on African inspiration with a contemporary interpretation.

Our products are refined and not “home-made”, which speaks to finishes, quality of materials used and the technical level of design.

Every element of our designs and products are considered and planned.
We love working with natural fibres such as cotton and linen blends and place massive emphasis on quality and attention to detail.

We love brining in an element of fun, and we never take ourselves or our designs too serious. The best reward is when customers view our designs and smile.

Key elements:
• Contemporary.
• Afro-scandi (simplicity)
• Colour selection
• Technically correct – well designed patterns
• Quality print and product make-up
• Each element is considered/attention to detail
• Service driven (brand followers)
• Lifestyle – items that are beautiful but useable
It is our intention for the client to take ownership of the their JOURNEY to aquiring their product. The journey begins with an exciting website that best shows off our products and is simple to use. This must include an easy to use payment method. The next step of the journey involves the delivery of the product highlighted by information sent regularly to client regarding parcel manufacture, dispatch eta of arrival and actual arrival. The parcel is to arrive packaged in a manner that makes the client feel unique and special. Thereafter a follow up communication should be sent to gauge the clients level of satisfaction. The final stage of the journey will hopefully be feedback from the client involving images of the product in their home. The intention is to encourage the client to partake in another JOURNEY with us.